APA DC Presents: 30 minutes with Carleen Mitchell

Join APA|DC on Tuesday, February 11th at 12pm EST on Zoom for 30 Minutes with executive producer Carleen Mitchell! Carleen will cover the following during the virtual event:

• Introduction
• What is a producer?
• Bidding: different strokes for different folks
• Different industries and clients require different approaches

• Building a bid from the bottom up or from the top down
• Was 2024 the worst year ever? If so, how can we shape our businesses and diversify our client lists to avoid potential dry spells?
• How do we diversify our client lists without watering down our imagery?
• Expanding your portfolio
• How can you create more work when bookings aren't available?
• Motion and photography working concurrently on set
• Do you know what you need to know? Do you know who you need to know?

About Carleen:
Carleen Mitchell is an award winning executive producer. Based in DC, Carleen has produced shoots across the country and around the globe including concurrent shoots in Kenya, the U.S. and Japan. Clients include PBS, Under Armour, and Away.

@carleenmartin22
carleenmartin.com